Roberto Santiago: Creating an Atmosphere in the Heart of Joao Pessoa

When entrepreneur Roberto Santiago stepped into the business world, it is unclear whether he anticipated the enormous amount of success he would enjoy. He showed a propensity towards business even at a young age. He received his education from Pio X Marist College and obtained a degree in Business Administration from the University Center in Joao Pessoa. He was very committed to a career in the business field. One of the first businesses that he started as an up and comer, was a cartonnage company. This company would design and manufacture cardboard cartons for a myriad of businesses. It was through this business that Santiago made lasting business contacts and cultivated a reputation for quality products.

 

After dominating the cartonnage market, Santiago was looking for another challenge. Real estate was something that he had developed a passion for. Santiago saw potential in Joao Pessoa for something new and amazing. He bought a very large plot of land and started to develop an innovative shopping center he would dub Manaira. Manaira was not going to be any typical shopping center however, it was going to be the biggest shopping center in the Brazilian state of Paraiba. In 1987, construction began on the massive building and Santiago’s dreams started to come to fruition. There was nothing stopping him now from colliding the worlds of shopping and luxury together within the walls of Manaira.

 

Today, Manaira is one of the biggest shopping malls in Brazil and has become a staple in the community of Joao Pessoa. The mall enjoys an overall very positive reputation with residents and travelers alike. In fact, there are some residents who visit the mall daily for their shopping needs. Throughout Manaira the shopping options feel endless and are specifically tailored to cater to individuals of all social classes. From fine dining to fast food, there is also a wide array of eating options that shoppers will find quite interesting and affordable to their own specific budgets.

 

The crown jewel of Manaira is Domus Hall. Domus Hall is the epitome of all that Manaira stands for and it helps complete the overall atmosphere that CEO Santiago was going for with his grand building. This entertainment space is located on the roof of Manaira and can safely house up to 10,000 individuals. Santiago designed to comfortably host concerts, conferences, weddings, ceremonies, fairs, and exhibits. This massive facility is spread over two-stories with private rooms available on the second floor. This concert hall has attracted quite a bit of attention, not only from Brazilian artists but from international ones as well. Through all his hard work, it is clear that Roberto Santiago was able to create an atmosphere with Manaira that is one of a kind.

 

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