Goals of Fundraising
Political financing activities are an important part of any campaign, either small or big. Not only can they give you direct interaction, but can also help in communicating closely with key members of the region leading to massive donations. A database company like NGP VAN, which provides software to facilitate the funding program is important to any fundraising goal. First, you must know how much you need and stick to reality. A look at how past fundraisers have done is an added advantage. If your host has fundraised in the past, please ask what happened before. If you and your host have no idea, you can always get help from the NGP VAN platform, local politicians, and community leaders.
It is Important to Track your Rvps
The availability of Rvps in a database is an excellent way to ensure that your event will be successful. Minivans software provided by NPG VAN can also be used to capture the information. The data provides real-time knowledge of confirmed participants. The page will be the focus of all outreach activities, through personal outreach, social media, or email blasts. Contact supporters to ensure as many participants as possible.
Be sure to send reminders to all participants the day before the event. Use this chance as an opportunity to encourage them to bring a checkbook, or send donations in advance via the NGP VAN donation online page. When you are done, be sure to let your host know.
Tactics of Fundraising
Once your campaign budget is complete, the next step in developing a financial plan is to determine the type of strategy and tools to be used to generate revenue, and how much you can spend on your budget. NGP VAN provides such software platforms that include online fundraising, fundraising events, telemarketing, financial committees, and funding networks. Each strategy chosen must have its funding objectives, and all tactical objectives must match the final objectives of the campaign.
Prepare your Candidate
When the fundraising day arrives, make sure you are both ready for the event.
The candidate must have detailed briefing of the participants and format of the event. Someone from your finance team should create short notes and photo of each participant. Ensure the candidate has knowledge of whom to thank. Check all participants with name tags; this will give your candidate an opportunity to access promising donors. Tracking attendance will also become easier.
Make appreciation calls to the entire host committee and major donors. Send notes to everyone who contributed to the success of the event. Happy donors will continue supporting you throughout the campaign cycle; this will be your starting point when raising money for your candidate’s campaign re-election.