Dan Bethelmy-Rada: L’Oreal Global President For Successful Company Efforts


Dan Bethelmy-Rada is an idiosyncratic entrepreneur and investor. Bethelmy-Rada has created an element of sophistication in his work at L’Oreal. He is a President for the major global beauty company known as L’Oreal. Global companies such as L’Oreal must maintain optimal business communication in order to facilitate success.

Dan Bethelmy-Rada is familiar with the extensive testing needed in order to release a product to the market. From hair products to beauty products, Dan Bethelmy-Rada is aware of the procedures involved in scientific testing. Cosmetic products must be thoroughly tested. From eyeliner to face cream, a cosmetic company is not legally allowed to release their product to market without testing. For this reason, most global beauty companies have a team of scientists located within their enterprise. From chemists to managing directors, the staff at L’Oreal manages a range of operations.

Chemists are employed by beauty companies to develop formulas and test the quality and safety. If a product is released to market and causes an allergic reaction for customers, they may open a complaint for the enterprise. The President and Vice President of L’Oreal conduct all final business decisions regarding which products are sold through their international market. Not all of L’Oreal’s products are available through their international market. See Related Link for more information.

Some products are developed specifically for the United States. Others are developed for Italy, Spain, France and the Middle East. Each market holds their own set of rules and regulations. Popular L’Oreal products include their line of mascara, lipstick and bronzer. The European market requires a different set of regulations compared to the United States. Each country has a list of ingredients that are either banned or allowed inside of the country. For this reason, all scientists and chemists must diligently analyze the ingredients in all cosmetic and beauty products.

Dan Bethelmy-Rada has involved himself in the cosmetic industry in Paris. He lived for a period of time in the unique city of France. As a foreigner traveler, Dan Bethelmy-Rada began to love the industry of beauty. He recognized the tools needed to become a successful executive for L’Oreal.


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