Recently, Roc Nation Chief Operating Officer, Desiree Perez, was able to attend a special dinner hosted by none other than Jay-Z himself! Of course, unless you live under a rock, you have heard of Jay-Z and Roc Nation but you may not know who one of their most valuable team players are, such as Desiree Perez. If she is attending a swanky dinner hosted by Jay-Z, then you know Ms. Perez is a very important part of the ingredients that make Roc Nation the success that it is.
Most people do not think about all of the players that are behind the scenes, making it possible for the biggest starts to achieve the level of success that they do. Every artist has a team of people, such as managers and marketers that are tasked with making sure their artists are seen and heard as much as possible. Desiree Perez is the COO of Roc Nation and she helps the stars get the recognition they need to stay in the spotlight.
Desiree is known for her successful tour management and marketing campaigns, including those for Jay-Z and for Beyonce’, among other artists signed to Roc Nation. She is an essential in getting the stars connected with the recording companies as well as publications and other PR-related entities.
It is no surprise that Perez would be at Jay-Z’s private dinner at Fresco by Scotto in New York City, as she has been a huge part of his success in te music industry.