The leading seafood business in Iceland is, unsurprisingly, Iceland Seafood International. This is the company that handles the country’s highest amount of imports and exports, and since seafood is such a significant part of Iceland’s trade, the company holds a very special position of power that must be kept sacred, only to be given to those who have proven in the past that they know how to handle that kind of power.
The reason the previous CEO had to step down was a simple inability to handle that power. The person who came to his replacement, however, named Mark Holyoake, stands out as being entirely antithetical to him, able to handle large amounts of power without either cracking under pressure or going ballistic with all that he can do. Holyoake has stated multiple times in previous interviews that humility is one of the most important aspects of his life, and it is one of the strongest things that keeps him afloat in modern day business. After all, it is his ability to open up to others that Mark Holyoake believes encompasses everything it means to be human, and this ability is the sole result of being a person of high integrity.
Mark Holyoake sees a lot of issue with the way that word is tossed about today in the marketplace, unfortunately. Many individuals think that integrity is equivocal to standing by while businesses of higher power make all the tough decisions. In reality, however, the people who are truly motivated by integrity do not see power as being even part of the equation when you should stand up to a tyrant. Anyone who goes out of their way to step on others ought to be punished by the system of business, but this is not always the way it works.
This is where Holyoake was inspired to enter the seafood industry. He saw a lot of unproductive habits that could easily be replaced if the country only exercised enough care to do it. Now that he is heading Iceland Seafood International, however, Mark Holyoake finally has the opportunity to change the world in the way he has always wanted to.
About Mark Holyoake: medium.com/@markholyoake