A Chinese Retailer With the World’s Top Brands
The use of “foreign brands,” as sold through an easy-to-access app, is giving China’s JD.com a boost in revenue. There’s no end to the Jingdong’s state of innovation. As its market share makes headlines, JD.com is now selling American brands like Huggies and Nautica.
The ingredients are simple and have been effective for some time; the strategy relies on a retail app used by the Chinese and leverages their confidence in American goods. Head & Shoulders now sells as a list of new products resulting from Jingdong’s consumer-to-manufacturer plan (CMP), which gives Chinese consumers a wider selection.
The project measures its performance based on fast-moving consumer goods (FMCG). This data results from aligning brands into categories alongside consumer profiles. The presence of Head & Shoulders and Huggies, for example, have already boosted sales.
Jingdong invites brands from around the world to find a place within this dynamic change. They will get placed on Jingdong’s website and will become accessible through its app. The targeted consumer is Chinese, and they want access to new goods—now.
The Wealth of Data Uncovered From JD.com. …
Jingdong’s new business opportunity is leveraged on a batch of analytics that only it could acquire. With 300-million buyers to track, JD has a plethora of market statistics, traffic sources and after-visit activity logs. It’s not so much the type of data being used that makes a substantial difference for Jingdong.
It’s the quantity of data being used in a single evaluation. Companies who want to get involved will rely on what’s roughly 100-percent-accurate consumer profiles.
With JD’s consumer based, brands have a clearer picture to work with. This incentive gives U.S. companies the reason to work with JD.com, and the retailer is opening up its doors for more relationships as we speak. The venture presents U.S. products to what is now the largest population in a single country.
A Look at China’s Top-Selling Products Online:
Here’s a look, based on Chinese statistics for online sales, of the categories likely to excel:
• Women’s Shoes
• Men’s Apparel