L’Oreal Paris, the company over which Nicolas Krafft presides as Vice President of Global Business Development, held quite the extravaganza this past September. The second annual fashion and beauty show was held on the river Seine in Paris on September 30, 2018.
The theme of the show was diversity of women’s beauty. L’Oreal has concentrated its efforts on the accessibility of beauty and fashion, and the show was a crown jewel of this sentiment. Many models from the entertainment industry also walked the runway, such as Elle Fanning and Eva Longorio. Nikolaj Coster-Waldau from Game of Thrones also attended. Marie Bochet, who is the Paralympic Ski Champion actually debuted at this show.
There were also several professionals tending to makeup and hair for the show, including Val Garland on makeup and Stephane Lancien on hair. In addition to boasting an amazing floating catwalk, the show installed large tv screens so that anyone walking by or sitting on the bank of the river Seine could partake in the festivities at no charge. And drones recorded the show from above so that the show could be enjoyed by many in dozens of countries around the world.
Nicolas Krafft, Vice President of Global Business Development at L’Oreal, has certainly had a hand in the company’s success. In addition to the title of VP Global Business Development, since 2002 he has held the titles Marketing Director Kerastase, Marketing Director for Asia, General Manager, and Deputy General Manager for Eastern Europe. Find More Information Here.
Nicolas Krafft attended the University of St. Gallen, as well as the Corporate General Management Programme at INSEAD. Nicolas Krafft Loreal’s vast experience in his special concentration of professional cosmetics extends back many years. He Is a strong leader and is an expert in many facets of brand management on a global level.
More about Nicolas Krafft: https://www.homeworldbusiness.com/krafft-named-christofles-president-and-ceo-to-the-americas/