Doe Deere has always remained true to herself as the leader of the Lime Crime cosmetics brand and the Poppyangeloff fashion line. The entrepreneur could be described as living the “American Dream” after arriving in New York City from her native Russia as a teenager and refusing to let the change of culture envelop her. Doe Deere and her family have fought back from the brink of disaster to achieve more success than could be imagined when they found themselves living in a homeless shelter as they struggled to make ends meet.
Launching the Lime Crime brand, Doe Deere had attempted to create a fashion line reflecting her own interests in design and color. The name LimeCrime came from the favorite color of Deere when she was asked to create a username for the Online marketplace she was using to sell designs based on her studies at the New York Fashion Institute. Deere refused to curb her design skills to meet the needs of the traditional retail elite as they hoped here work would become something more mainstream. Deere designs for herself using bright colors and a freedom known for attracting the most daring consumers in the world.
The freedom allowed by her move from Russia to New York City as a teenager are exactly those she believes have given her the right to create a successful business brand as a cosmetics and fashion entrepreneur. Times were tough for every member of Doe Deere’s family when they made the move to New York but the assistance of various groups helped the family get back on their feet. Success has arrived for each member of the Deere family in its own way with Doe continuing to reap the rewards of their move to the land of the free and her sister graduating from the prestigious Columbia University. The good times are easy to see for Doe Deere and explain why she does not feel the U.S. needs to be made great again.